week02 « theory module

WEEK 02: Wednesday 25 October 2006
Structuralism and Semiotics
Required reading
Cavallaro pt1 chapt 2-the sign / chapt 3-rhetoric/
chapt 5-reading/ chapt 6- textuality
Additional material> links on this page
1. reading seminar: cavallaro pt1 chapt2 the sign + barthes-rhetoric of the image/~~myth today~~
2. case studies: Margritte/ Victor Burgin/ Martha Rosler/Shane Cooper/Slippage(net art exhibition)
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reading seminar

aims:

to explore structuralism, poststructuralism and semiotics, and their role in interpretation
to examine the impact of structuralist and poststructuralist theories on cultural studies

objectives

to analyse 2 main traditions to modern semiotics: saussure and pierce

Rhetoric of the Image [Analysis of the Panzani Ad]
http://homepage.newschool.edu/~quigleyt/vcs/barthes-ri.html
~~‘Myth Today’ (in Mythologies), both~~ available in
Denotation, Connotation and Myth (skim the whole page)
http://www.aber.ac.uk/media/Documents/S4B/sem06.html

other chapters of the online edition of Daniel Chandler’s Semiotics for Beginners (S4B) to skim:

Signs
http://www.aber.ac.uk/media/Documents/S4B/sem02.html

Modality and Representation
http://www.aber.ac.uk/media/Documents/S4B/sem02a.html

Intertextuality
http://www.aber.ac.uk/media/Documents/S4B/sem09.html

Strengths of Semiotic Analysis
http://www.aber.ac.uk/media/Documents/S4B/sem10.html

DIY Semiotic Analysis
http://www.aber.ac.uk/media/Documents/S4B/sem12.html

2. case studies

aims:

to analyse a selection of art practices that explore semiotics

margritte: semiotic explorations
http://courses.washington.edu/hypertxt/cgi-bin/12.228.185.206/html/wordsinimages/magritte.html

victor burgin: appropriations
http://courses.washington.edu/hypertxt/cgi-bin/12.228.185.206/html/wordsinimages/appropriations.html

martha rosler: unstable relations between text and image
http://courses.washington.edu/hypertxt/cgi-bin/12.228.185.206/html/wordsinimages/unstablerels.html