WEEK 04: Wednesday 11 November 2006
homework

from week o3 to be posted to your blog by week 04, before the session

200- 400 words analysis of ‘ways of seeing episode 4- the language of advertising’ that was screened in class during session 03, refering to the following aspects of semiotic analysis:
- the distinction between signifier and signified of the sign

- the transfers of signifieds between signs
- the codes that structure this transfer of signifiers
- the wider structures of meaning which are the ideologies or mythologies
- the ways of seeing that can challenge the signs, codes and ideologies and mythologies
- the social conditions and means of mechanical reproduction that are articulated through the images themselves

helpful links

John Berger: Ways of Seeing -episode 4: Language of Advertising
except from John Berger’s Ways of Seeing (episode 4, shown in class) , put out by the British Broadcasting Corporation in 1972.
http://jan.ucc.nau.edu/~jsa3/hum355/readings/berger.htm

John Berger: Ways of Seeing (the book)
http://www.amazon.co.uk/Ways-Seeing-John-Berger/dp/0140135154

WEEK 04:

psychoanalysis : sexuality, gender and visual pleasure

Required reading
Cavallaro pt2 chapts 4/5/6- gender and sexuality/the other/gaze
Additional material>

daniel chandler: notes on the gaze

laura mulvey on film spectatorship

specially recommended for those researching on moving/still image

visual pleasure and narrative cinema(1975)-laura mulvey, originally Published – Screen 16.3 Autumn 1975 pp. 6-18

maria walsh: against fetishism- the moving quiescence of life 24 frames a second

laura mulvey: death 2x second

availalable at harrow campus library

cinematic non-linearity in Söke Dinkla: Virtual Narrations From the crisis of storytelling to new narration as mental potentiality

sarah rosenbaum: rethinking the woman as fetish- the art of kara walker

case study: hitchcock films
alfred hitchcock

hitchcock basic film techniques

the psychology of alfred hitchcock

art work

douglas gordon: 24-hour psycho

valie export- action pants: genital panic (1969)

valie export-tap and touch cinema (1968)


week04-presentation notes